This student project was a complete rebrand of an existing brand. So I renamed it, and centered it around a theme. I chose to go for a classic video game theme based on the game boy color, as it would allow me to change the color of the console itself for each different flavor. Each flavor is based around a different genre of game, and each has it’s own set of collectable stickers to incentivize the purchase of more bags. Each of the games were designed using the SNES color set, as I found the game boy color’s to be too limiting for what I wanted.