A project created for my branding class, where I created a logo and designed the can. I wanted to focus on bold color, along with an absurdist design, with humor at the forefront. For the PDP I put a farmer Cthulhu with a trucker hat right in front, and allowed him to interact and break the boundary of the as he gets to the government warning. For the logo I decided to go mostly typographic with minimal visual elements, and I wanted to call back to the traditional villain role that you’d see in classic films, where we’d see the villain with his curly mustache. This project won a silver award in the student division of the 2023 American Advertising Awards.